EDUC 646 Quiz Special Issues

EDUC 646 Quiz: Special Issues and Evaluation

Covers the Textbook material from Module 7: Week 7 and Module 8: Week 8.

  1. For the most part in our country, which type of school finance must school districts seek for school operating budgets, bond initiatives, and tax millage increases?
  2. An effective school communications campaign with the goal to elicit community support for a bond or the school budget targets its focus on specific audiences along with disseminating information about district school finance preferences to the audience at large. This approach of campaigning is BEST known as:
  3. The research design that communication research resembles most closely is:
  4. Which of the following is NOT a technique reported in the School Public Relations Research Primer?
  5. When considering conducting a Special Issues campaign, what stage should an educator anticipate to use communication techniques that will emphasize intense two-way communication?
  6. The Mounds View Public Schools earned a Gold Medallion Award from the National School Public Relations Association because this district:
  7. A change agent must exhibit which of the following?
  8. What best explains the relationship between the research process and accountability when seeking to improve school-and- community relations?
  9. A Special Issues campaign director must be aware that community publics are classified in different groups. One of these groups is likely to support change in policy initiatives, constitutes about 13.5 percent of the community, and communicates substantially with the community at large. This particular group persuades a majority of the community that have questions about the policy change being proposed. This group is BEST known as:
  10. Any consideration of the research findings shows what relates directly to increases in student achievement and an effective school communication program?
  11. Which school district is embarking on a successful special issue campaign?
  12. Research has found that the most significant factor that will support a bond initiative in public school communities is:
  13. Who is most responsible for holding and authorizing a campaign and a vote for a bond or school budget?
  14. According to the chapter, what is crucial for the effective process of school-community relations?
  15. Research also reveals and arms the need of school districts to communicate support of the local municipal government. What conclusion might one draw from this finding?
  16. What is the direct result of the research process being an integral part of the school’s communication program?
  17. Which stage of the marketing plan calls for the change agent to design and to operationalize broad and carefully articulated goals that relate to the analysis of needs and preferences in both the internal and external environments?
  18. Which stage of the marketing plan requires schools to evaluate whether goals have been met, to what extent these goals have been met, and to what degree certain objectives of this plan need to be deleted?
  19. Although students are settled in school by the end of September, research findings reveal that parents are most informed, supportive of the school, and ready to vote for financial initiatives:
  20. Which technique uses a number of research approaches to conduct a complete program evaluation of the communication strategies that a school system uses?
  21. In one concise paragraph for each chapter of no more than 5 sentences each paragraph, summarize chapters 13-15 of the Moore, et al. text. Your summary should indicate that you have read the chapters in their entirety.
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  1. EDUC 646 Quiz Special Issues
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