EDUC 646 Quiz Communication Tools

EDUC 646 Quiz: Communication Tools

Covers the Textbook material from Module 5: Week 5 and Module 6: Week 6.

  1. Which of the following is a key reason why readers are attracted to one publication over another?
  2. Newspaper editors expect the writing quality in news from school officials to be concise, clear, and simple. This means that the editor’s goal in news reporting is for its writing quality to:
  3. What example suggests that a school district is critically appraising its website against a rigorous set of criteria to arm the most effective school online communication to external publics?
  4. Which of the following does NOT NECESSARILY constitute a method of research regarding how a school district determines the content of its website?
  5. The availability on district and school websites of archival records, e-newsletters, and online surveys emphasize that:
  6. Note the following brief scenario: the school officials insisted to the reporter that they know more about what the school public wants to know than the reporter. How is this brief scenario BEST characterized?
  7. When thinking about the audience of school publications, the content should appeal to:
  8. Which represents BEST a contemporary publication method?
  9. Which of the following is NOT an option discussed in the text for social media communication:
  10. Which of the following illustrates accurately the impact of online communication on the growth of school-and-community relations?
  11. Although all exhibits elicit attention and reception from both internal and external publics, which exhibit is designed to galvanize the highest level of school-and-community relations?
  12. Which type of school board meeting will members of the press not have direct access to?
  13. A brochure that addresses a particular issue, such as an instructional publication for teachers regarding how to communicate effectively with parents during an Open House, is known as a(n):
  14. To have an effective school publication (i.e. school newspaper, yearbook, or drama brochure), the school administration is wise to recruit a faculty advisor over this activity that has:
  15. After a school principal shares with a substantive item with a reporter, he or she should inform who about this exchange?
  16. Each of the following is considered a typical method of getting school news into press EXCEPT:
  17. One way of reaching specific and smaller audiences and sub- cultural groups on a school website is to:
  18. An external publication, such as a newsletter or an e-newsletter, is designed for which constituent group or population?
  19. Who should receive, read, and evaluate a school publication and provide feedback regarding its content message, layout design, and print quality before this publication is distributed to the public at large?
  20. Which electronic tool will enable a member of the external public to access school website information about attendance, budgeting, or maps and directions of a given school without requiring the school district to track down this information?
  21. When writing about a staff member, you should give:
  22. What is one way to save money on publication costs?
  23. Varied community members, especially parents, read and are informed about school events from which type of student publication(s)?
  24. In a news release, sentences should be limited to:
  25. Which school event or situation is likely to be reported as a story in the local newspaper?
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