STCO 546 Midterm

STCO 546 Midterm Liberty University

Set 1

  1. Which of the following proposes that a small group of influencers are responsible for dissemination of information because they can modify the opinions of a large number of other people?
  2. The virtual worlds of Candy Crush and Mafia Wars are categorized under which zone of social media?
  3. Which of the following is not a characteristic of brand experience?
  4. Which of the following best explains what social media are?
  5. Google’s The YouTube Creator Playbook for Brands recommends developing a content strategy that includes three levels of content. What are the three levels?
  6. Which of the following completes the sentence: ‘ describes a process that harnesses the collective knowledge of a large group of people to solve problems and complete tasks’?
  7. Vertical networks are sites designed around object sociality. They are most comparable to in the physical world.
  8. Which of the following questions is not useful when developing a persona focused on guiding social media tactics?
  9. What version of the internet do we use as an interactive social system in which users are able to interact with senders?
  10. Which of the following best describes opinion leaders?
  11. Which of the following must be able to attract attention, break through a clutter, deliver the intended message, and aid comprehension and recall, while positively influencing brand attitudes and purchase intent?
  12. Which of the following should a basic editorial (content) calendar include?
  13. Which of the following best defines a channel plan?
  14. People’s willingness to disclose personal information in social media channels despite expressing high levels of concern for privacy protection is also known as which of the following?
  15. Social media and traditional media are most alike in which regard?
  16. The trial phase of the social media marketing maturity life cycle is exemplified by which of the following?
  17. Which of the following is considered the most advanced channel in the social entertainment zone?
  18. A synchronous interaction is best exemplified by which of the following?
  19. What type of segmentation is used when companies market to consumers who want to have meaningful relationships with brands they use frequently?
  20. Which of the following represents the three channels in the social community zone?
  21. Which of the following are considered examples of social software?
  22. The social utility, Facebook, offers which of the following?
  23. Which part of the SWOT analysis refers to the external environment of the organization?
  24. Which of the following terms may involve humanizing the brand, showing a vulnerability to the customer and working as a steward to customer service, or providing a value to the customer?
  25. Which of the following is one of the most widely used social media management systems by large and small companies?
  26. Which term refers to brands that inspire passionate loyalty in their customers?
  27. Which term refers to the narrow, deep focus of social networking sites that
  28. differentiate themselves because they center on some common hobby, interest, or characteristic that draws members to the site?
  29. Which of the four zones of social media mainly assists in the dissemination of content to an audience?
  30. Which of the following are examples of vehicles for each zone of social media?
  31. What are the three phases of social media marketing maturity?
  32. Facebook applications apply to which of the following zones of social media? appreciate social interactions with your company. They don’t shy away from branded social interactions, but neither do they seek them out.
  33. Which of the following suggests that social networks will be more effective if there is a way to activate relationships among people and objects?
  34. Which type of impulse represents an acknowledgment of a liking and/or relationship with individuals and reference groups?
  35. Which of the following is true of Instagram and Snapchat’s user bases?
  36. How could social media marketers ensure the content developed for social media remain consistent with the brand’s style and personality in other communications media?
  37. Which impulse represents the feeding of one’s own ego?
  38. Which 90% of social media users just observe what’s on the site, so don’t add a lot of value?
  39. What is another name for an online community?
  40. Which of the following describes the process of dividing a market into distinct groups that have common needs and characteristics?
  41. Which of the following describes the organic structure for social media in an organization?
  42. Which type of segmentation refers to segmenting markets by age, gender, income, ethnic background, educational attainment, family life cycle, and occupation?
  43. Which of the following best complete the statement, ‘WOM is especially when the product isin the market.’?
  44. A SWOT analysis is often performed during which section of the strategic plan?
  45. Which of the following completes the sentence, ‘Members of a social network are known as and are connected by their ‘.
  46. Which four types are social publishing sites?
  47. The social media mix is composed of which of the following?
  48. Which of the following refers to ‘a paradigm in which all the objects around us could be connected anytime and anywhere’?
  49. Based on figure 5.2 Channel Characteristics for Major SNSs, which channel’s demographic overview suggests users of ‘All Ages’ can be targeted there?
  50. Which of the following completes the phrase, ‘ is the active participation and influence of others on a consumer’s decision-making process, typically in the form of opinions, recommendations, and experiences shared via social media.’?

Set 2

  1. Which of the following describes the organic structure for social media in an organization?
  2. Which of the following refers to ‘a paradigm in which all the objects around us could be connected anytime and anywhere’?
  3. Which part of the SWOT analysis refers to the external environment of the organization?
  4. What is another name for an online community?
  5. Which of the following is true of Instagram and Snapchat’s user bases?
  6. The trial phase of the social media marketing maturity life cycle is exemplified by which of the following?
  7. Which of the following must be able to attract attention, break through a clutter, deliver the intended message, and aid comprehension and recall, while positively influencing brand attitudes and purchase intent?
  8. Which type of impulse represents an acknowledgment of a liking and/or relationship with individuals and reference groups?
  9. Based on figure 2 Channel Characteristics for Major SNSs, which channel’s demographic overview suggests users of ‘All Ages’ can be targeted there?
  10. Which of the four zones of social media mainly assists in the dissemination of content to an audience?
  11. Social media and traditional media are most alike in which regard?
  12. Which term refers to the narrow, deep focus of social networking sites that differentiate themselves because they center on some common hobby, interest, or characteristic that draws members to the site?
  1. Which of the following describes the process of dividing a market into distinct groups that have common needs and characteristics?
  2. Which of the following best explains what social media are?
  3. How could social media marketers ensure the content developed for social media remain consistent with the brand’s style and personality in other communications media?
  4. People’s willingness to disclose personal information in social media channels despite expressing high levels of concern for privacy protection is also known as which of the following?
  5. Vertical networks are sites designed around object They are most comparable to in the physical world.
  6. Which of the following completes the sentence, ‘Members of a social network are known as and are connected by their ‘.
  7. The social utility, Facebook, offers which of the following?
  8. Which 90% of social media users just observe what’s on the site, so don’t add a lot of value?
  9. Which of the following completes the phrase, ‘ is the active participation and influence of others on a consumer’s decision-making process, typically in the form of opinions, recommendations, and experiences shared via social ’?
  10. Which of the following questions is not useful when developing a persona focused on guiding social media tactics?
  11. Which of the following represents the three channels in the social community zone?
  12. Which of the following best complete the statement, ‘WOM is especially           when the product is             in the market.’?
  1. Which of the following is considered the most advanced channel in the social entertainment zone?
  2. Which type of segmentation refers to segmenting markets by age, gender, income, ethnic background, educational attainment, family life cycle, and occupation?
  3. Which of the following proposes that a small group of influencers are responsible for dissemination of information because they can modify the opinions of a large number of other people?
  4. Which of the following best describes opinion leaders?
  5. Facebook applications apply to which of the following zones of social media?
  6. Which term refers to brands that inspire passionate loyalty in their customers?
  7. The social media mix is composed of which of the following?
  8. Which of the following should a basic editorial (content) calendar include?
  9. Google’s The YouTube Creator Playbook for Brands recommends developing a content strategy that includes three levels of What are the three levels?
  10. appreciate social interactions with your They don’t shy away from branded social interactions, but neither do they seek them out.
  11. Which of the following are examples of vehicles for each zone of social media?
  12. Which of the following is one of the most widely used social media management systems by large and small companies?
  13. Which impulse represents the feeding of one’s own ego?
  14. The virtual worlds of Candy Crush and Mafia Wars are categorized under which zone of social media?
  15. Which four types are social publishing sites?
  16. A SWOT analysis is often performed during which section of the strategic plan?
  17. Which of the following completes the sentence: ‘ describes a process that harnesses the collective knowledge of a large group of people to solve problems and complete tasks’?
  18. Which of the following are considered examples of social software?
  19. Which of the following suggests that social networks will be more effective if there is a way to activate relationships among people and objects?
  20. What are the three phases of social media marketing maturity?
  21. Which of the following best defines a channel plan?
  22. Which of the following is not a characteristic of brand experience?
  23. A synchronous interaction is best exemplified by which of the following?
  24. What version of the internet do we use as an interactive social system in which users are able to interact with senders?
  25. vulnerability to the customer and working as a steward to customer service, or providing a value to the customer?
  26. What type of segmentation is used when companies market to consumers who want to have meaningful relationships with brands they use frequently?
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