STCO 546 Final

STCO 546 Final Liberty University

  1. In order to provide useful feedback, measurements must include which of the following?
  2. Which of the following is true of negative reviews and ratings on retail websites?
  3. Which subset of content marketing seeks to capture and retain attention for a prolonged period of time by entertaining the audience?
  4. Branded content enables organizations to develop a strategic, well-designed message and distribute the message through social channels, resulting in which of the following?
  5. Which of the following is the most commonly metric used by social media marketers?
  6. Which of the following best describes secondary content?
  7. Which of the following is a metric used primarily to equate publicity in news media outlets to its paid advertising equivalent and is an approach used by the return on earned media model?
  8. Chipotle developed a mobile social game called Scarecrow that allowed players who achieved average to high marks in the game to earn coupons that could be redeemed at Chipotle locations. This is an example of which of the following?
  9. What does each letter stand for in the SMART framework of objectives?
  10. Which of the following best defines the term ‘reach’?
  11. content as authentic and trustworthy.’?
  12. Which of the following describes the relationship between organic brand impressions and paid impressions.
  13. Which type of tracking is conducted after an activity or campaign has concluded?
  14. Which of the following should a social media press not have a in addition to typical press release content?
  15. If you want to choose a restaurant near the amphitheater where you are attending a concert this weekend, you might pull up all the restaurants in the area and then choose the one with the highest average rating. This mental shortcut used to help you make a decision is known as which of the following?
  16. Which of the following best describes the relationship between creators and lurkers?
  17. Why do brands turn to social entertainment?
  18. Why should marketers consider social music sites as possible ad vehicles?
  19. Assessments with detailed comments about the object in question to the general public are referred to as which of the following?
  20. The concept of opportunity cost is best explained by which of the following questions?
  21. Today, the algorithms SNSs use to deliver content in member newsfeeds make it more difficult for brand messages to reach their fans. What should marketers do in response to this development?
  22. Which of the following best defines the term ‘stickiness’?
  23. Which of the following best describes a call-to-action?
  24. Which of the following are not commonly used social media metrics?
  25. Which one of the following is not a key characteristic of games?
  26. Which of the following is considered to be in the realm of social music?
  27. Forrester Research encourages marketers to measure engagement and interpret it using four dimensions. Which of the following is not a dimension of engagement?
  28. Which of the following is not a way that paid ads in social media can be targeted?
  29. What helps Facebook maintain its dominance as the most popular SNS for marketers?
  30. Social commerce is a subset of which of the following?
  31. Which type of social networking site is differentiated by an emphasis on some common hobby, interest, or characteristic that draws members to the site?
  32. Which of the following can represent secondary content?
  33. How does Facebook define ‘organic reach’?
  34. Return on investment is a way companies gauge success and is a measure of which of the following?
  35. Which type of content refers to seminal pieces of work that help to define a

phenomenon or shape the way people think about something for a long time?

  1. Which of the following is the most accurate form of tracking?
  2. The lowest step of the value ladder is also known as which of the following?
  3. Which of the following is best exemplified by tracking the number of followers and fans, comments, likes, recommendations and reviews, and the amount of shared content?
  4. Which of the following best describes the term ‘social sharing’?
  5. Which of the following best completes the sentence, ‘ are essentially made up of all the ways in which users can participate in a social media relationship with the brand.’?
  6. Which of the following refers to situations where consumers interact with one other during a shopping event and opens the doors for others to influence our decisions?
  7. People can simply acknowledge a brand or they can work with a brand to develop new products. This continuum is also known as which of the following?
  8. Which of the following models relies upon survey data to assess the effectiveness of social media marketing?
  9. Which of the following completes the sentence, ‘A is a fictional persona with a distinct personality created to represent a brand.’?
  10. Which subset of content marketing encourages the audience to interact with the content and is thought to generate word-of-mouth communication about the respective brand?
  11. Which of the following is content that a person feels intrinsically motivated to prepare and share?
  12. An indicator of the brand’s success in establishing a known presence within a community is also known as which of the following?
  13. Brands can create owned vehicles of social entertainment by creating which type of content?
  14. Which of the following best describes a social engagement ad?
  15. Which of the following describes the Social Community Zone?
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