In the Reception-Yielding Model, someone of lower intelligence is susceptible to reception but not yielding.
Key features of the Evaluation Likelihood Model include:
Social marketing targets the social determinants of behavior only, not the physical determinants.
In the Elaboration Likelihood Model, Central-Route processing occurs when people are focused on superficial or surface features of the health communication.
Based on the Elaboration Likelihood Model (depicted below), which of the following statements is FALSE? Please note that each route is labeled as A or B.
Message tailoring is different than message targeting in that tailoring operates at the group level whereas message targeting operates at the individual level.
Attitude toward a given behavior is one of the most common proximal mediators of behavior.
Which choice is the Reception-Yielding model chain of responses?
The Stages of Change model can be applied to which 2 P’s of Social Marketing?
Fear used in a persuasive message targeting highly educated individuals generally results in low reception, but high yielding.
Cultural competency is:
Social Marketing should always be classified as a theory.
According to Diffusion Theory, the adoption of innovations through the various adopter categories typically follows a(n)
What are some elements of diffusion theory?
All of the following are true of laggardsin relation to the adoption of innovations EXCEPT
The social system is a key “last-step” in health promotion planning.
The key implication of Diffusion Theory is that “opinion leaders” tend to be highly influential with respect to the adoption of innovations.
Opinion leaders tend to be early adopters and are often the first to adopt an innovation.
What are the five levels of adopters in Diffusion Theory?
People are more likely to adopt an innovation if they observe others having adopted the innovation and experiencing a positive outcome as a result.
What is the correct order of discrete stages of behavior change, according to the Diffusion Theory?
According to Diffusion Theory, the more _______________ change agents are with the target population, the more effective they are likely to be in promoting the adoption of an innovation.
Getting an innovation into what adopter category will result in the greatest momentum to adopting the behavior/innovation?
An innovation has to be a completely new concept, policy, practice, or object.
Which of the following statements is NOT true about the differences between the ecological approach and the medical approach?
Some environments foster risk behaviors.
Which of the following is not a system level that Bronfenbrenner described in the Model of Human Development?
The basic premise of ecological thinking is that health behavior, and the determinants of these behaviors are inter-related.
The logic behind structural interventions is that the physical, legal, economic, and regulatory “structures” within an individual’s environment can be altered to support the adoption and maintenance of health protective behaviors.
Triadic Influence theory suggests three streams of influence that can be used to conceptualize and prioritize behavior change efforts such as intrapersonal, interpersonal, and socio cultural environment.
In the Behavioral Ecological Model, ________ are defined as social contingencies of reinforcement that affect large segments of a population or subpopulation.
When any given part of the environment becomes a target for change, the term used is structural intervention.
Which of the following is not one of the three streams of influence onto behavior change efforts, according to the Theory of Triadic Influence?
The Theory of Triadic Influence posits that three streams of influence can be used to conceptualize and prioritize behavior change efforts: intrapersonal, interpersonal, and socio-cultural environmental.
Structural Model of Behavior emphasizes environmental influences of behavior: availability, physical structures, social structures, and media.
A microsystem is:
Unfortunately large scale intervention trials sometimes fail to demonstrate the study’s intended health promotion and this failure acts purely as a waste of funds and time.
There are several aspects of constructs that will affect the way in which they can be measured. Which statement is not true?
The principle of correspondence indicates that health behavior
Identify the “target” of the following objective: “getting a mammogram in the next 6 months at the women’s health clinic.”
Karl Pearson is credited with founding the study of measurement of individuals and is referred to as the father of
Index items are typically heterogeneous and not necessarily correlated with each other.
Qualitative variables often involve an ordering of values which represent differing amounts, frequencies or degrees.
A measurement tool that is reliable does not have to be valid.
A theoretical definition of a construct is simply the way in which a particular construct will be measured in a study.
Measuring a rural vs. urban community is what type of variable?
Depression, which is a theoretical construct not directly observable, can be measured with items that assess the various observable behaviors associated with being depressed (such as not being able to get out of bed, not being able to laugh or not being able to sleep or eat). This is an example of a/an:
Validity of a measure indicates the extent to which the scale or index will produce similar results over multiple administrations.
Factor analysis is a procedure for best determining
Which is NOT one of the ways you can evaluate the reliability of a measure?