SCOM 110 Exam 1

SCOM 110 Exam 1
1. According to Chapter 2, the term “renaissance” roughly translates into which of the following terms?
2. The emerging global village is comprised of stories penned in one geographic region but easily consumed through electronic media everywhere in the world. This is the nature of what type of system?
3. Our textbook suggests that early documentaries produced in the 1920s gave rise to what contemporary type of television programming?
4. By the 1760s, publishing was beginning to flourish in the American colonies. Which of the following media were distributed by 50 different presses by this time?
5. This musical genre is uniquely American. It represented a fusion of two musical/audience groups. It gained popularity in both nightclubs and through the new medium of radio.
6. Located in Pittsburgh, Pennsylvania, these are the call letters of the first radio station in the United States:
7. For his History of Media class, Vincent is constructing a replica of Gutenberg’s printing press. Which of the following devices will he have to recreate in order to demonstrate how letters were assembled by a printmaker of this era into words and sentences?
8. As part of her summer internship, Felicity used her digital camera to document the living conditions of families who lost their homes in the recent foreclosure epidemic. She recently displayed her images at a university gallery. One visitor said she could become the ___________________________ of our time.
9. While his invention did not become the broadcast standard for American television, this man played a key role in the invention and testing of television and video technologies.
10. According to Chapter 2, American folk songs, which told stories about life as drawn from the struggles of the poor and working classes, have its roots in what time period?
11. By the middle of the 19th century, low‐cost daily newspapers were to be found in most large American cities. This was the era of the
12. Starting in the 1940s and 1950s, computer users needed to rely on these types of machines in order to command any significant computing power. In addition to their expense and size, their lack of portability greatly limited their use as media‐viewing platforms.
13. Horace Greeley was a progressive thinker of his time who made which newspaper a key voice in the emerging dialog against slavery?
14. Metaphorically speaking, storytelling is a way to create and share meanings through “painting with
15. In studying the history and growth of modern media, some students express surprise at the actual age of media such as photography. By what century was photography both technologically and economically viable?
16. Nanook of the North, while interesting from an anthropological perspective, failed to make a profit.
17. Although it existed as an oral culture, the Iroquois Confederacy was able to create, and for some time sustain, a long‐running media network.
18. The term “broadsheet” refers to the width or size of the screen upon which early motion picture images were viewed.
19. As used in Chapter 2, the term renaissance means “reconstructed medium.”
20. Philo T. Farnsworth’s invention, the “image dissector,” was readily adopted by the American television industry shortly after its invention in 1926.
21. ARPANET, which tested the basic underpinnings of what we now call the “Internet,” was created in the 1960s.
22. As the case study of Su Dongpo reveals, interpersonally mediated stories do not count as mass media.
23. Pan‐cultural systems of communication carry their messages from one group of people to other, more geographically distant, people or peoples.
24. The term “Penny Press” refers to the era in which cheap, sensationalist newspapers proliferated.
25. The earliest forms of “print” media were found in China around the year 1045.
26. Stephen has just run a web search in preparation for his application to graduate school. When he sees the list of hits that appears he is a bit confused as it seems that schools
27. Stephen has just run a web search in preparation for his application to graduate school. When he sees the list of hits that appears he is a bit confused as it seems that schools he’s never heard of appear on the top of his search. He suspects that these schools might have engaged which of the following practices?
28. For most people, knowledge nodes and self‐structured organization can vastly increase their ability to absorb and use new information. This approach, which takes advantage of how human learning works best, is called
29. The Daily Kos blog has grown to become one of the most influential websites of the Net Roots Movement. This movement’s goal is to use the Web as a forum for
30. is one of the trends transforming both new and traditional media today. Rather than simply replicating the old media equivalents and delivering them via the Internet, this movement actually melds the various types of new media content into an new, fully integrated and interactive media format.
31. Today, media consumers experience varied forms of virtual reality (VR) in their daily lives. One category of VR is represented by new media technology, which is accessed online, or via digital storage devices such as DVDs or Blu‐ray discs. This form of VR enables users to move through, explore, and interact with computer‐generated environments in a more natural, seamless way.
32. In 1876, this new medium of communication was patented by Alexander Graham Bell. Its key advantage was the ability to transmit of the sound of the human voice over great distances.
33. Johanna loves Second Life. One of her favorite activities there is to go to the virtual shopping malls in which she often browses new fashions. At times she wonders if there might be a way to make her real self as fashionable and edgy as her
34. As we learn through our survey of game consoles, Nintendo’s The Legend of Zelda (1987) was a lore‐rich video game that focused on the development of each player’s skills as the game progressed. This interactive process is known as
35. In the early years of this website, many scholars and content experts questioned the reliability and potential bias of its articles. Given the enormous size of its pool of contributors, critics expressed concern over its lack of practical controls and fact checking. Over time, however, this website has proven to be remarkably self‐correcting and its accuracy meets and often surpasses its old media rivals.
36. This is the name given to the underlying supporting structure of the Internet.
37. This is the name of the first internet browser.
38. April 2010, six Massachusetts high school students were charged with felonies as a consequence of their months of online verbal assaults and violent threats against Phoebe Prince, a 15‐year‐old newcomer from County Clare, Ireland. These teens posted disparaging remarks about Prince on Facebook and on fake websites set up in her name. In response to the ongoing stress from the bullying, Prince hanged herself. The name for what Prince endured is called:
39. The World Wide Web is precisely that: an expansive, interactive web of computers linked throughout the world. Finding the information one needs would be nearly impossible without the invention of which of the following?
40. One additional communicative feature found in Web 2.0, in contrast to its predecessor Web 1.0, is content that is delivered in a constant and continuous manner. What is the name of this new and highly desirable form of delivery?
41. Jackson is running for President of the Student Association. Well‐versed in a variety of computer programs, and knowledgeable of the importance of seamlessly transferring video content between personal computers and mobile devices he decides to generate and distribute all of his campaign materials in digital media. In doing so he is taking advantage of this dynamic.
42. The telegraph revolutionized the speed and efficiency of communications because of its wireless design.
43. Because professionals who work for one publisher do not edit Wikipedia, its content is deeply flawed and inaccurate.
44. According to Chapter 7, although Alexander Graham Bell is credited with patenting the telephone, no single person is credited with actually inventing it.
45. Text messaging is also known as SMS.
46. John Perry Barlow, founder of the Electronic Frontier Foundation, is also a former lyricist for the American band The Grateful Dead.
47. The basic technologies of the Internet were produced in private research and development labs. In other words, the US Government had very little to do with its genesis.
48. According to Chapter 7, the proliferation of user‐mediated content is, in fact, one of the key defining features of new media era.
49. Net neutrality expresses the idea that all internet service providers and website owners should permit all users equal access at equal speeds.
50. The results of internet search engines always list their results according to the quality and credibility of their source materials.
51. File Transfer Protocol (FTP), a standard set of procedures used for exchanging and manipulating files across a network of computers, was invented in 1972.

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