BUSI 745 Myopia Marketing Paper

BUSI 745 Myopia Marketing Paper

BUSI 745 Marketing Paper: Myopia Assignment

Students will write 1000 words minimum on the classic Theodore Levitt 1960 paper called Marketing Myopia. This assignment supports student’s thinking as he/she prepares for the seminar paper on market disruption. Three scholarly authored references are required, including the Marketing Myopia article. The paper must adhere to current APA format.