BUSI 745 Disruptive Marketing Plan
BUSI 745 Disruptive Marketing Plan Based on the Disruptive Marketing Plan: Brand Proposal Paper Assignment approval, students will complete a 4,500–6,500 word paper on his/her ‘disruptive’ innovative new idea for…
BUSI 745 Myopia Marketing Paper
BUSI 745 Marketing Paper: Myopia Assignment Students will write 1000 words minimum on the classic Theodore Levitt 1960 paper called Marketing Myopia. This assignment supports student’s thinking as he/she prepares…
BUSI 745 Brand Loyalty Paper
BUSI 745 Marketing Paper: Brand Loyalty Assignment Students will write 1000 words minimum on brand loyalty. Along with the Reichheld article included in the Reading and Study folder, students are…